La Fée des Etoiles or the Star Fairy was a character added to Quebec Christmas lore by the Dupuis Frères department store in Montreal in the 1920s. Dressed in a gorgeous gown, wearing a tiara, and waving a star-tipped wand, she was conceived of as a sidekick to Père Noël, Father Christmas. She would accompany him on his float during the annual parade and hand out little treats to children at the store during shopping hours.
By the 1950s she was popular enough to be given her own float, appear on radio and television and portrayed by famous French-Canadian women such as athletes and actresses.
