Uncle Mistletoe was only one of a number of additions to the mythology of Christmas made by North American department stores. He was commercially-inspired analogue of Santa Claus invented in the late 1940s by Marshall Fields department store in Chicago. Described as a “black-browed, winged sprite, wearing a cape and top hat” he lived with his wife Aunt Holly in Cozy Cloud Cottage (the creation of store designer Homer Sharp) on the eighth floor. Uncle Mistletoe attracted a loyal following of children who joined his “Happiness Clubs” and he even made television appearances in cartoon form during the holiday season. In 1951 the Three Suns issued a 45 rpm recording entitled “Uncle Mistletoe” and he was the subject of a children’s book. Collectibles of Uncle Mistletoe and Aunt Holly are still a hot item.